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Project beginning: 2018.
How can Airfeance's PVC posters be transformed into Communicating Objects able to convey the company’s commitment to reducing its environmental impact and its brand identity?
Air France posters from their 2018 communication campaign were destined for landfill. We were able to recover 783 sqm of high-quality PVC posters of robust and high-quality material.
4812 Communicating Objects were created: mousepads, document folders, laptop sleeves, cosmetic bags, wallets. Each one unique, part of a perfect circular economy.
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