Alisea is Wråd
- Feb 24, 2017
- 1 min read
A new synergy to bring circular economy innovation into the world of fashion. Alisea and WRÅD: shared values, a common mission.
WRÅD was born as a movement aimed at raising awareness about the impact of the fashion industry — the second most polluting in the world — on the environment and on people. That movement evolved into a brand that designs and creates sustainable clothing, built around the message and purpose of its origin: to help spark a revolutionary process of change.
The energy of those who want to take action, make an impact, and be the change is the driving force behind this group of young changemakers — and it's exactly what convinced Alisea to invest in them. Over a year and a half of collaboration, during which Alisea brought its 20+ years of sustainability know-how to the fashion world. From this synergy, an innovative new material was born — with a patent-pending process — that allows fabrics to be dyed using recovered graphite powder.
WRÅD has introduced GRAPHI-TEE, the world’s first T-shirt dyed with recycled graphite, recovering 10 grams of material that would otherwise end up in a landfill.
From collaboration come ideas and innovative projects that didn’t exist before. Born from a love for the environment and a desire for change, this is a synergistic and collaborative revolution.