I used to be an Air France campaign poster... now I’m your mousepad

Venezia – Chiesa degli Scalzi

Have you ever wondered what happens to the huge advertising billboards you see around the city?

Many end up being discarded and sent to landfill — but not those of Air France KLM.

The Franco-Dutch airline chose to recover its 2018 advertising banners and give them a second life through Alisea’s reuse project… because it’s the small gestures that make a big difference.

By recovering and reusing 783 m² of PVC, we have created — and are continuing to create — design objects for personal and office use. The first of these is a mousepad.

The mousepad – created by Alisea – becomes the symbol of sustainability that the airline wishes to share with attendees at the press conference to be held in Naples on Tuesday, April 16, on the occasion of the installation of the first Seabin funded by KLM Italy.